Stop competing for just three spots. Build dozens of entry points that generate consistent calls from every city you serve.
With the 20/80 Local SEO Blueprint, you’ll leverage the 20% that matters on your Google Business Profile and invest 80% of your effort in long-tail service and city pages that compound growth month after month.
Our proven framework focuses 20% on optimizing your Google Business Profile (GBP)—reviews, photos and updates—and 80% on building long‑tail service and city pages. This strategy opens dozens of entry points into Google search, drives consistent calls from nearby cities, and creates a scalable growth system you can replicate across your entire metro area.
11 modules covering mindset, GBP optimization, building city hubs and spokes, creating blogs and images, acquiring links, tracking analytics, leveraging schema, and scaling your efforts.
Ready‑to‑use wireframes for city hubs, supporting service pages, and blogs that guide your content structure and save you hours of work.
Plan your expansion across multiple service areas with a repeatable grid system that maps keywords to cities and services.
Pre‑built editorial calendar with ready‑to‑use titles to keep you publishing consistently and strategically.
Generate on‑brand local photos and infographics with a curated shot list and AI prompts.
Simplified outreach scripts and citation checklist to build authority and trust with search engines and customers.
A week‑by‑week plan showing exactly what to publish and when to implement each tactic over three months.
Build your first 3‑city cluster—nine core pages and three blogs—in just 90 days to prove the concept and start generating calls.
“We went from being invisible outside our city to getting calls from three counties away. The 20/80 strategy works.”
“Our organic leads quadrupled after we followed the blueprint—no more spending thousands on ads.”
“The templates alone saved us weeks of guesswork; we had our pages live in a weekend.”
“I was skeptical about local link building, but the scripts made it easy—and we got published in local blogs.”
“This is the first SEO course that gave me a repeatable system. We’re rolling out to two new cities this month.”
Challenge: Stuck competing for top 3 GBP spots and spending on LSAs.
Action: Implemented city hubs, service pages and our image/infographic pack.
Result: 140% increase in organic calls; 65% from new surrounding towns.
Challenge: Relying on ads for leads; unpredictable 3‑Pack rankings.
Action: Built long‑tail pages for each service and followed a weekly blogging plan.
Result: Tripled traffic in 90 days; cut ad spend by half.
Challenge: Buried below competitors in the 3‑Pack.
Action: Optimized GBP and created a network of city cluster pages.
Result: 40% increase in bookings; page-one rankings for 12 new keywords.
Challenge: Limited organic visibility beyond the core city.
Action: Followed the rollout calendar and citation outreach scripts.
Result: Doubled monthly website visitors; leads from five neighboring towns.
Challenge: Highly competitive local market with high cost per click.
Action: Executed the complete 20/80 blueprint, including the capstone project.
Result: 30% revenue growth in three months; expanded into ten service areas.
Many businesses see increased traffic and calls within 4–6 weeks of implementing the 20/80 system, but results vary based on market competition and your starting point.
Yes. The blueprint is designed for all levels, guiding you step-by-step through keyword research, page creation, GBP optimization, and outreach.
Congratulations! This course will help you expand beyond the 3‑Pack, opening additional entry points that drive more calls and reduce your reliance on rankings that can fluctuate.
No. Our templates and tutorials are geared toward DIY implementation using WordPress or other site builders. If you have a developer, they can implement it faster.
We update the course regularly to reflect changes in local search and share new tactics as they emerge. You'll get access to all updates at no extra cost.
Yes. Try the 20/80 system for up to 90 days. If you don’t see more traffic and calls after implementing the steps, we’ll refund 100% of your purchase.
The blueprint is tailored for local service providers (HVAC, plumbing, roofing, legal, etc.). Other businesses can adapt the tactics, but results may vary.
We recommend 2–4 hours per week over the first few weeks for best results. Our rollout calendar shows exactly what to do and when.
Yes. One purchase grants access for your entire business, so you can train your whole team without additional licenses.
Yes. We provide coaching and accountability packages for companies that want personal guidance. You can apply for coaching above.
Access all the training modules, templates, and checklists.
90‑Day Money‑Back Guarantee
Enroll & Start Your ClusterWeekly check‑ins, personalized guidance, and direct feedback on your pages and outreach. For businesses that want hands‑on support.
Includes the 90‑Day Guarantee
Apply for CoachingIf you implement the system and don’t see more traffic and calls in 90 days, we’ll refund every penny—no questions asked.
The 3‑Pack is limited. The 20/80 Formula is unlimited. In just 12 weeks, you’ll have hub pages, supporting pages, blogs, and images generating calls—from every city and service you choose. Repeat the system city by city to build a predictable, scalable pipeline for your business.
Yes! I’m Ready to Implement the 20/80 Formula